askari

(/əˈskɑːri/) noun: (East African) a warrior or soldier

Mission Statement

Askari clothing is a streetwear brand that aims to create high quality, comfortable clothing. We believe that the clothes you wear should empower you and give you the confidence to tackle daily tasks. The brand is subtly based around African culture and design which brings a distinctive and personal style.

50p of each sale will be donated to Plan International, a global children’s charity. They do amazing work to make sure children all across the world (including here in the UK) have the same chances in life and are provided with education, healthcare, clean water and equal opportunities for the future. For more information visit https://plan-uk.org/

Photography Credits: Mathushaa Sagthidas

Askari Timeline

  • Launched

    9th April 2021-

    First Collection SS21 (Wild)

  • Launch of #findyourinnerwarrior Campaign

    11th June 2021-

    Talking to inspiring individuals about topics likes mental health, body positivity, inclusion and colourism.

  • First Pop Up

    7th September 2021-

    With A Collective Soul hosted by one of my favourite music artists Pritt

  • First Radio Show

    19th April 2022-

    BBC Asian Network Everyday Hustle Clip with Sonya Barlow

  • First Fashion Show

    26th August 2022-

    Africa Fashion Friday Late in collaboration with the V&A and GUAP mag

  • First Collab

    26th March 2023-

    With Size? Official

“The quality of the fabric is so soft and comfortable. The level of detail in each design is incredible.”

Achievements

  • Pop ups

    A Collective Soul, Burst LDN, 90s Theory, Market Peckham, Truman Brewery, Westfield White City, The Collective, London’s Finest, The Creatives and 2020 Levels

  • Collabs

    Size? Official and Converse x Office

  • Workshops and Events

    V&A Africa Fashion Friday Late, V&A Upstart Festival, Jain Association Careers Day, Oshwal UK Tote Bag Designing Workshop

  • Magazine and Radio Features

    Magazines: Juice, Brown Girl, Gal- Dem, Sludge, Violet Light, Goji, Only Monday, Dominasian

    Radio: BBC Asian Network and BBC Radio London

  • Awards

    Oshwal UK IWD Entrepreneur Award